Product Development
Product development is the process of designing, creating and marketing new products or services to benefit customers. Sometimes referred to as new product development, the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. Led by Chris Aberle
Digital Marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium. Led by David Hoos
About the Teachers
Chris Aberle is the product manager for Analyst, Emsi’s flagship software product and co-founder of Humble Burger. He’s a connoisseur of good food and cool gadgets and enjoys talking about minimum viable products, objectives and key characteristics, and key performance indicators.
David Hoos is the digital marketing manager for Emsi. He oversees the website, analytics, search advertising, search engine optimization, email marketing, social media, and other various marketing channels.
Cost
This four-hour one day event will cost $50 per person.
Your payment covers a binder with notes and other materials that will aid you in your product development and marketing.
