There are two primary marketing strategies that I would recommend a property management company use. They are SEO/Content Marketing and Search Advertising.
Search Engine Optimization
In the past few years, search engine optimization (or SEO) has really grown up. In the past, SEO was marked by shady “black-hat” methods and overly technical keyword optimization techniques. Those techniques are now obsolete and today’s methods focus much more on the user experience. In both instances, SEO has proven itself to be an effective […]