A digital platform is any web based platform for presenting content(things like Facebook, Twitter, Blogs, Websites, and sometimes SMS. This is in contrast to an analog platform (like billboards, direct mail, telemarketing, events, word-of-mouth, etc)
There are two primary marketing strategies that I would recommend a property management company use. They are SEO/Content Marketing and Search Advertising.
According to a 2013 SMB survey, small and medium businesses spend an average of